[Kixx Brand Story #3] What Lies Ahead for the Kixx Brand
Environmental shifts in the lubricants business
The lubricants market is facing some significant environmental changes ahead – both in relation to business and nature. First, the shift to electric...
[Kixx Brand Story #2] How We Created the Lubricant Brand ‘Kixx’
The History of the GS Caltex Lubricant Business and the Founding of Kixx
GS Caltex, a Korean oil refining company, was established in 1967 as a joint venture between Lucky...
[Kixx Brand Story #1] What is the Role of Branding in the Lubricant Business?
An Exploration of the History of Lubricants
Every moving device in the world produces friction and wear. When friction and wear occur, unnecessary energy loss occurs, and the life of...
Kixx Wins Korea’s First Brand Award for the 7th Consecutive Year
Recognition from customers serves as a great way to gauge brand sentiment. It can serve as a barometer to help companies course correct or continue on the path to...
Kixx Sponsors Vietnam-based Grab Cup, a Soccer Tournament for Drivers Hosted by Southeast Asian...
Kixx – Korea’s No.1 engine oil provider – was the proud sponsor of 2022’s Grab Cup in Vietnam, a soccer tournament which began in Nov of last year and...
Kixx Launches Quiz Promotion in Vietnam with a Chance at Nearly One Billion VND...
Kixx is kicking off the new year by offering customers nearly a billion VND in prizes through a fun new online quiz, as a token of gratitude for their...
What Happens If You Don’t Change Your Car Engine Oil
Drivers who care for and maintain their vehicles know the importance of engine oils – and of car oil changes. They change their oil regularly according to the seasons...
Kixx Launches New TV Commercial Series in Vietnam, Starring Nguyen Quang Hai
Kixx has launched a new series of TV commercials in Vietnam, starring brand ambassador Nguyen Quang Hai. Live since November 1, the series will run through to late January...
Kixx Live Celebrates One Year of Innovative Live Stream Oil Change Services
Korea’s No.1 engine oil Kixx is celebrating the 1st anniversary of Kixx Live, an oil change service that lets drivers watch their oil change happen in real-time while communicating...
Kixx‘s New Video Campaign on WeChat and Weibo Offers Drivers a Fun Way to...
Korea’s No.1 engine oil maker has found a fresh way to get Chinese drivers thinking about lubricants, with a unique video campaign launched on WeChat and Weibo. The seven-part...