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GS Caltex India welcomed 65 channel partners to its annual conference in Goa, India, for three days of solutions, highlights, and music.

The Gathering in Goa: GS Caltex India Invites Channel Partners to 2-Day Annual Conference...

Great things are happening in Goa, India, with GS Caltex India Private Ltd. (GSIPL) wrapping another successful Annual Conference. Taking place in early April, the annual gathering brought together...
A screenshot of the Kixx mining and construction microsite helps illustrate its intuitive layout and informative content.

GS Caltex India Launches New Microsite, Essential for Mining and Construction Sectors

GS Caltex India Private Ltd. (GSIPL) has announced the launch of a brand-new microsite, designed to be a valuable resource for the mining and construction sectors. With the new...
Kixx Sets Sights on Becoming Top Lubricant Brand Worldwide, Highlighting Its Class-leading Industrial Lubricants

Kixx Aims to Become Top Lubricant Brand Around the World, Highlighting Its Advanced Industrial...

With decades of technical know-how, Kixx, under the GS Caltex brand, has been manufacturing high-performance lubricants that help industries around the world run more smoothly. For seven years running,...
A shining yellow and chrome hydraulic system with three varieties of Kixx Hydraulic Fluid in the foreground in grey and blue drums.

Kixx Hydraulic Fluids – The Perfect Fit for Your Machinery

Hydraulic systems are a crucial part of machinery used in a broad range of industries, including manufacturing, construction, mining, agriculture, and marine fields. Hydraulic fluid plays a vital role...
A still shot from the #GaardiKeDoctor video shows character Ganesh standing with his wife and daughtervideo

GS Caltex India Celebrates National Mechanic’s Day with #GaadiKeDoctor Campaign

On Feb 2, GS Caltex India (GSIPL) launched a campaign celebrating its second National Mechanic’s Day. Feb 2 is also GSIPL’s Foundation Day anniversary – the thirteenth since the...

[Kixx Brand Story #3] What Lies Ahead for the Kixx Brand

  Environmental shifts in the lubricants business The lubricants market is facing some significant environmental changes ahead – both in relation to business and nature. First, the shift to electric...
GS Caltex brings together automotive engine oils and industrial lubricants under one unified brand, Kixx, introducing its high-performance products worldwide.

[Kixx Brand Story #2] How We Created the Lubricant Brand ‘Kixx’

  The History of the GS Caltex Lubricant Business and the Founding of Kixx GS Caltex, a Korean oil refining company, was established in 1967 as a joint venture between Lucky...

[Kixx Brand Story #1] What is the Role of Branding in the Lubricant Business?

  An Exploration of the History of Lubricants Every moving device in the world produces friction and wear. When friction and wear occur, unnecessary energy loss occurs, and the life of...
Kixx Wins Korea’s First Brand Award For the 7th Consecutive Year

Kixx Wins Korea’s First Brand Award for the 7th Consecutive Year

Recognition from customers serves as a great way to gauge brand sentiment. It can serve as a barometer to help companies course correct or continue on the path to...
Grab Cup contestants in a line holding green and yellow Grab-branded sashes.

Kixx Sponsors Vietnam-based Grab Cup, a Soccer Tournament for Drivers Hosted by Southeast Asian...

Kixx – Korea’s No.1 engine oil provider – was the proud sponsor of 2022’s Grab Cup in Vietnam, a soccer tournament which began in Nov of last year and...
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