A new year brings a new face to the Kixx brand as GS Caltex has given the brand’s regional Chinese and Russian websites a makeover. The company renewed the websites to match the design of the official website, KixxOil.com, to make it easier to communicate with consumers and boost the brand’s online presence under a unified brand image.
Visitors to the Russian website will find not only an updated design, but also a new product recommendation function to help them find the best engine oil to meet their needs—a feature that was previously only available on the websites for Korea and India. The search function allows consumers to filter their search by car brand, model number, and gasoline and diesel engine types. After entering their search terms, the Kixx website provides optimized recommendations for the vehicle make and model so they can choose the best Kixx engine oil to suit their needs.
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