Kixx held technical seminars across three major cities in Vietnam in April 2026 to provide training for its distribution network. The events focused on helping frontline sales teams and dealer partners to better understand product and technical information, and to improve their customer consultations and product recommendations.

Key Takeaways

• Kixx expanded touchpoints with distribution partners through a three-day seminar series across Vietnam’s three major cities.
• The technical seminars focused on lubricant functions, technical standards, viscosity classifications, and vehicle-specific product selection.
• On-site Q&As covering fuel economy, performance, and operating costs helped to strengthen practical understanding and brand trust.

Kixx’s technical seminars provided valuable knowledge to its distribution network in Vietnam.

Why Is Technical Training about Lubricants Important for Dealers and Mechanics?

In early April 2026, Kixx organized a three-day series of technical seminars across three major economic centers in Vietnam. The events took place at Sheraton Saigon (April 2), Sheraton Can Tho (April 3), and Lotte Hanoi (April 4), with the participation of internal staff, sales teams, and regional distributors.

The tightly scheduled, multi-city rollout formed part of Kixx’s efforts to expand coverage and strengthen its presence in the Vietnamese market. Alongside mass marketing activities, the lubricant brand has chosen to focus on its distribution network, which directly influences purchasing behavior.

In the lubricants industry, consumers often rely on recommendations from dealers and mechanics, so these frontline partners play a key role in product selection. As the quality of their consultations depends on their level of understanding, training and the standardization of knowledge become critical. Recognizing this, the seminars focused on equipping partners with the knowledge needed to deliver more informed, confident recommendations while helping to reinforce the foundation of Kixx’s distribution, which directly impacts market share.

Kixx representatives shared their insights on regional motorcycle market trends during the seminars.

Technical Sessions Addressing the Real-World Needs of Partners

The seminars focused on core knowledge, including the role of lubricants in engines, technical standards, and viscosity classifications for various product lines — from passenger cars and motorcycles to heavy-duty commercial vehicles — as well as how to select products suitable for different usage needs.

Kixx representatives also provided an overview of GS Caltex, the South Korean energy and refining giant behind the brand, along with its product portfolio and related technical specifications. The direct exchanges between the company and its distribution partners were a highlight of the event, as conversations about real-world issues — from operating conditions and usage environments to maintenance habits — made the technical information easier to understand and apply.

With fuel prices fluctuating, performance and fuel efficiency were key topics of interest for attendees. As operating costs come under greater scrutiny, lubricants are increasingly seen not just as routine maintenance, but as a way to optimize overall vehicle operating costs.

What Is Kixx’s Long-Term Strategy in Vietnam and Worldwide?

At the seminars, Kixx highlighted its growing brand presence in the international market, as it has been recognized for 10 consecutive years at the Korea First Brand Awards in the lubricants category, which are based on votes from South Korean consumers.

Kixx was recognized at the Korea First Brand Awards for the tenth consecutive year.

Maintaining this level of recognition for a decade is a reflection of the brand’s ability to deliver consistent product quality and build trust over time. Furthermore, in an industry where performance is not immediately visible, consumer trust is a key factor in gaining a competitive advantage.

On a wider level, the technical seminars signal the path forward for Kixx, which is to strengthen its distribution network as a foundation for growth. By deepening product knowledge and market understanding at the partner level, the brand is reinforcing its presence in key markets like Vietnam.

The seminars also served as an opportunity to recognize and engage distributors, helping to build stronger relationships across the network. As competition increasingly depends on advisory capability and product knowledge at the point of sale, these types of training and partner engagement activities will help to establish a long-term competitive advantage for the brand.