Posts by KIXX
Next-Gen Lubes #2: Building Tomorrow’s Digital Infrastructure with Kixx’s Liquid Cooling Solutions
The rapid rise of digital technology has driven explosive growth in data centers, as the foundation of AI, cloud services, and other industries. As these facilities expand, effective thermal management has emerged as a key factor in improving performance and energy efficiency, especially since AI workloads are so resource intensive. Traditionally, data centers have run…
Read MoreNext-Gen Lubes #1: Kixx’s Next-Generation Lubricants Powering Tomorrow’s Industries
In 2025, the need for next-generation lubricants that optimize performance is greater than ever. These types of advanced lubricants are developed to meet the evolving demands of modern industries, which have more stringent performance requirements and sustainability goals. Their applications range from immersion cooling in hyper-scale data centers to electric and hybrid vehicle drivetrains, as well as environmentally responsible solutions…
Read MoreKixx Launches the Kixx DLC Fluid PG25, a Direct Liquid Cooling Solution for Data Centers
Kixx has announced the launch of Kixx DLC Fluid PG25, a direct liquid cooling fluid designed to enhance energy efficiency in the data center industry. Kixx’s newly launched direct liquid cooling fluid, Kixx DLC Fluid PG25, was developed using propylene glycol, widely used as an ingredient in cosmetics that minimizes the impact on human health…
Read More‘The New Kixx’ Storybook: Connecting Past, Present, and Future
Kixx, the lubricants brand of GS Caltex, has entered an exciting new era with the unveiling of its refreshed identity and bold slogan: “Lubricating the Future.” Marking this milestone, Kixx has published “The New Kixx”—a brand storybook that bridges two decades of achievements with the promise of innovation ahead. About ‘The New Kixx’ Far…
Read MoreKixx Launches New Vietnam Campaign Film “Kixx-start Your Own Journey: Rev It Up”
Kixx, Korea’s leading lubricant brand, has unveiled its new Vietnam campaign film, “Kixx-start Your Own Journey: Rev It Up,” following its recent brand renewal. Released for Vietnamese audiences, the film quickly gained traction across digital channels upon release. The campaign video is produced in the style of a short film, combining the essential function of lubricants—reducing…
Read MoreGS Caltex, GS E&C, and SDT Join Forces to Expand the Immersion Cooling Technology Market for Data Centers
On September 15, the three parties signed an MOU to jointly develop immersion cooling technology for data centers GS Caltex, GS Engineering & Construction (GS E&C), and SDT, a digital transformation and quantum technology company, are collaborating to develop and demonstrate immersion cooling technology aimed at reducing energy consumption in data centers. On September…
Read MoreA Comprehensive Look at Kixx’s New Product System and Package Design
GS Caltex’s lubricant brand, Kixx, has recently undergone a brand renewal including updates to its product system and package design. The overhaul, centered on automotive lubricants, aims to simplify the product for easier customer understanding and selection while reflecting the renewed brand identity and reinforcing overall brand consistency. ▶ Learn more about Kixx’s brand renewal…
Read MoreKixx Showcases Immersion Cooling at the Center of AI Innovation — the 2025 OCP Korea Tech Day
Kixx was proud to participate in the 2025 OCP Korea Tech Day to exhibit its immersion cooling fluid technology, presenting new possibilities for data center thermal management solutions. Now in its seventh year, OCP Korea Tech Day is the nation’s largest data center technology conference, organized by The Open Compute Project Foundation (OCP) and Korea’s…
Read MoreThe New API SQ-Certified Kixx GX7 Has Launched
Kixx, the lubricant brand of GS Caltex, has launched Kixx GX7, a new lineup of synthetic engine oils meeting the latest strict API SQ standards. The Kixx GX7 lineup was introduced as part of the recent Kixx brand renewal and reflects the brand’s updated product system. As part of this overhaul, Kixx simplified its naming…
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