Posts by KIXX
My Kixx Story #3: Rae Wook Cho, Engineered for Precision, Driven by Perseverance
When consumers purchase a bottle of Kixx lubricant, they know they are getting a precisely engineered product with trustworthy quality. But how much time and effort goes into bringing such a product to market? Kixx’s lubricant technology, now recognized not only in Korea but across the globe, wasn’t built in a day. It was forged…
Read MoreMy Kixx Story #2: Hyun Wook Kim, Crossing Borders with Kixx
Three decades of experience in GS Caltex’s Finished Lubricants division. Hyun Wook Kim, a manager in GS Caltex’s Lubricants Global OEM Team, may speak modestly of his thirty years at the company, but within those years lies a rich accumulation of insights and affection for the brand. From its start in the domestic market to…
Read MoreKixx Accelerates Expansion into Data Center Immersion Cooling Market
Kixx is set to supply immersion cooling fluids to LG U+, a South Korean mobile network operator, to accelerate the expansion of its data center immersion cooling business. On June 26, Kixx announced that it has begun supplying immersion cooling fluid to the demonstration room at LG U+’s hyperscale data center, Pyeongchon 2 Center, launching…
Read MoreMy Kixx Story #1: Ji Seon Park, Witness to 20 Years of Brand Growth
For Ji Seon Park, leader of Public Relations Team 1 at GS Caltex, Kixx is far more than just a brand. Rather, it’s a thread woven through her two-decade-long career, and an emblem of the connection between cars and people, and even among people themselves. From joining the company in 2002 to witnessing Kixx’s origin…
Read MoreCelebrating 20 Years of Excellence: GS Group and Kixx Mark a Milestone
This year marks the 20th anniversary of GS Group and Kixx, the lubricants brand of GS Caltex, a subsidiary of GS Group. In 2005, GS Group was established following its separation from LG Group, and in the same year, GS Caltex launched Kixx. Since then, GS Group has become one of Korea’s leading conglomerates, while…
Read More[KixxPedia] A Quick Guide to Transmission Oil Maintenance
Many drivers understand the importance of engine oil, but the role of transmission oil is often overlooked. While it may not require maintenance as frequently, transmission oil plays a critical role in vehicle performance and longevity. A vehicle’s transmission, especially the gearbox, uses gears and gear trains to adjust speed and torque, ensuring smooth power…
Read More[KixxPedia] Hybrid Engine Oil: Key FAQs and Expert Answers
As electric vehicle (EV) sales slow due to market hesitation and mass-market adoption challenges, hybrid vehicles are emerging as a practical alternative, driving a surge in demand. Hybrid electric vehicles (HEVs) combine an internal combustion engine (ICE) with an electric motor, offering improved fuel efficiency and lower emissions than conventional gasoline-powered cars while avoiding the…
Read MoreKixx’s Nine-Year Streak of Consumer Choice Honored by Korea First Brand Awards
Kixx has been recognized as the winner of the prestigious Korea First Brand Awards in the lubricant category for the ninth consecutive year. Hosted annually by the Customers Council, this achievement emphasizes Kixx’s commitment to product quality, innovation within the lubricant industry and customer satisfaction. What sets this award apart is its consumer-driven selection process.…
Read More[KixxPedia] Power in Every Drop: The Essential Role of Engine Oil Additives
Have you ever wondered what engine oil is made of? While its name might suggest it’s simply “oil,” there’s more to it than meets the eye. Although base oil makes up a large part, it’s the additional components that make engine oil the essential product it is. Engine oil consists of two key components: base…
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