My Kixx Story #2: Hyun Wook Kim, Crossing Borders with Kixx

Three decades of experience in GS Caltex’s Finished Lubricants division. Hyun Wook Kim, a manager in GS Caltex’s Lubricants Global OEM Team, may speak modestly of his thirty years at the company, but within those years lies a rich accumulation of insights and affection for the brand.   From its start in the domestic market to…

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Kixx Accelerates Expansion into Data Center Immersion Cooling Market

Kixx Immersion Fluid S 30

Kixx is set to supply immersion cooling fluids to LG U+, a South Korean mobile network operator, to accelerate the expansion of its data center immersion cooling business. On June 26, Kixx announced that it has begun supplying immersion cooling fluid to the demonstration room at LG U+’s hyperscale data center, Pyeongchon 2 Center, launching…

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My Kixx Story #1: Ji Seon Park, Witness to 20 Years of Brand Growth

Team Leader Ji Seon Park stands near a white Kixx logo

For Ji Seon Park, leader of Public Relations Team 1 at GS Caltex, Kixx is far more than just a brand. Rather, it’s a thread woven through her two-decade-long career, and an emblem of the connection between cars and people, and even among people themselves. From joining the company in 2002 to witnessing Kixx’s origin…

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Celebrating 20 Years of Excellence: GS Group and Kixx Mark a Milestone

Kixx and GS Group celebrate their 20th anniversary.

This year marks the 20th anniversary of GS Group and Kixx, the lubricants brand of GS Caltex, a subsidiary of GS Group.  In 2005, GS Group was established following its separation from LG Group, and in the same year, GS Caltex launched Kixx. Since then, GS Group has become one of Korea’s leading conglomerates, while…

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[KixxPedia] A Quick Guide to Transmission Oil Maintenance

Many drivers understand the importance of engine oil, but the role of transmission oil is often overlooked. While it may not require maintenance as frequently, transmission oil plays a critical role in vehicle performance and longevity.  A vehicle’s transmission, especially the gearbox, uses gears and gear trains to adjust speed and torque, ensuring smooth power…

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[KixxPedia] Hybrid Engine Oil: Key FAQs and Expert Answers

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As electric vehicle (EV) sales slow due to market hesitation and mass-market adoption challenges, hybrid vehicles are emerging as a practical alternative, driving a surge in demand. Hybrid electric vehicles (HEVs) combine an internal combustion engine (ICE) with an electric motor, offering improved fuel efficiency and lower emissions than conventional gasoline-powered cars while avoiding the…

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Kixx’s Nine-Year Streak of Consumer Choice Honored by Korea First Brand Awards

Kixx Marketing Manager Changbeom Lee, on stage, receiving Korea’s First Brand Award for the ninth consecutive year.

Kixx has been recognized as the winner of the prestigious Korea First Brand Awards in the lubricant category for the ninth consecutive year. Hosted annually by the Customers Council, this achievement emphasizes Kixx’s commitment to product quality, innovation within the lubricant industry and customer satisfaction. What sets this award apart is its consumer-driven selection process.…

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