Decoding Kixx GX: A Simpler Way to Choose Passenger Car Engine Oil

hero image of GX line products

Kixx GX simplifies passenger car engine oil selection by organizing products into one unified product line, built around vehicle compatibility and performance needs. GX9, GX7, and GX5 are not simply higher or lower grades — each is designed for different specifications, usage priorities, and vehicle requirements. Key Takeaways Kixx GX reorganizes passenger car engine oil…

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Kixx’s Technical Training Seminars Strengthen Distribution Network in Vietnam

Poster for the 2026 Kixx Lubricants Technical Training Seminar at Sheraton Saigon

Kixx held technical seminars across three major cities in Vietnam in April 2026 to provide training for its distribution network. The events focused on helping frontline sales teams and dealer partners to better understand product and technical information, and to improve their customer consultations and product recommendations. Key Takeaways Kixx expanded touchpoints with distribution partners…

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A New Way to Navigate Kixx: Choose the Right Oil in 3 Steps

Kixx automotive lubricant products arranged by lineup on white podiums.

Kixx has simplified its automotive lubricant lineup so that it’s easier to navigate by vehicle type, product line, performance tier, and label details. Start with what type of vehicle you drive, then choose what you need, and confirm your final choice using your owner’s manual. Key Takeaways Kixx has reorganized its automotive lubricant lineup to…

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Kixx at MWC 2026: Immersion Cooling for AI Data Centers

Visitors entering Fira Gran Via with “MWC26” signage on the building facade.

In Barcelona, Spain, Kixx made its first appearance at Mobile World Congress (MWC) 2026, one of the world’s largest annual mobile and IT exhibitions. As AI moves toward AI agents and real-world operation at scale, AI data center(AIDC) thermal management has become a key challenge, and Kixx showcased an immersion cooling solution at the LG…

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Next-Gen Lubes #3: Kixx’s Bio-Based Portfolio Drives Sustainable Performance

Consumers and businesses now choose lubricants using a fundamentally different set of criteria, with environmental impact playing a growing role. This is due to a variety of factors: growing awareness of each product’s impact, increasing demand for renewable and bio-based resources, and strengthening environmental regulations. All of this means that bio-based lubricants can no longer…

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Introducing New Kixx Product Leaflets for the Renewed Brand and Product System

Kixx has introduced a new set of leaflets designed to clearly explain its simplified product system and updated packaging across each product category.  Created to enhance communication at every customer touchpoint, the release of these leaflets marks the next step forward in Kixx’s brand renewal journey. This article covers how the leaflets are a reflection…

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Kixx Recognized for Ten Years of Consumer Trust by Korea First Brand Awards

Two executives holding an award certificate on stage at the First Brand Awards 2026 ceremony, with a large screen displaying the Kixx logo and the text ‘First Brand Awards 2026,’ celebrating Kixx as the No.1 lubricants brand for 10 consecutive years.

Kixx has been named the winner of the prestigious Korea First Brand Awards in the lubricant category for the 10th consecutive year, marking a decade of excellence in consumer trust after the brand celebrated its 20th anniversary last year. The Korea First Brand Awards are one of the country’s largest brand awards programs, recognizing and…

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Kixx Expands into Vietnam’s GS25 Stores with the Launch of Kixx Station

Kixx, Korea’s leading lubricant brand, has partnered with GS25, the representative convenience store in Korea, to officially launch Kixx Station in Tan Son Nhi Ward, Ho Chi Minh City, Vietnam. Kixx Station introduces a new service model that combines the purchase of engine oil products and an oil change service into one seamless experience. It’s a…

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