Kixx has introduced a new set of leaflets designed to clearly explain its simplified product system and updated packaging across each product category.  Created to enhance communication at every customer touchpoint, the release of these leaflets marks the next step forward in Kixx’s brand renewal journey.

This article covers how the leaflets are a reflection of the brand’s updates, highlighting how they boost clarity, consistency, and convenience for Kixx customers around the globe.

Designed to Make Product Selection Easier Than Ever

Through its 2025 brand renewal, Kixx reorganized many of its core brand elements, including the brand identity, slogan, product system and more. As a particular point of focus, the product system and naming categorization were simplified and made more intuitive, to increase customer understanding as well as the convenience of product selection and purchase. Additionally, the product packaging was also redesigned to feature the new logo and brand image. This is where the new leaflets come in— bringing these updated elements together in a single, cohesive reference that can be quickly consulted and easily explained.

An open Kixx product leaflet for PCMO highlights the renewed brand identity.

The leaflets are based on an energetic, future-oriented visual concept that’s expressed through light-driven imagery and new graphic motifs. In total, six leaflets are available:

• Four in English: Passenger Car Motor Oil (PCMO); Heavy-Duty Engine Oil (HDEO); Motorcycle Oil (MCO); and Industrial Lubricants.
• Two in Korean: Engine Oil and Industrial Lubricants. In the Korean versions, PCMO and HDEO are combined into the single Engine Oil leaflet, which presents the complete lineup of automotive engine oil products.

(Left) The Company Introduction & Brand Renewal Page (Right) The Renewed Product System, Name, and Design Page

A standard page structure is applied across all six of the leaflets, with four different types of pages:

• Company/Brand Introduction & Brand Renewal Page: Introduces the company and brand history, proprietary technological capabilities, vision for the future, and the key changes of the brand renewal.
• Renewed Product System, Name, and Design Page: Presents the major changes within the product system, the new naming system, and the newly redesigned packaging through tables, images, and other visual elements.
• Full Product Lineup Page: Provides an overview of Kixx’s complete lubricant product lineup.

The Detailed Product Information Page of the PCMO Leaflet

• Detailed Product Information Pages (1, 2, 3): Offer detailed explanations of product groups within each category. Product names are presented in table format with both previous and new names shown side by side for clarity.

Leaflets That Fundamentally Enhance the Customer Experience

The leaflets are easy to navigate, increasing the convenience of purchasing decisions.

Kixx’s new leaflets will function as an intuitive guide to the entire Kixx product portfolio, being used across sales activities, dealerships, and all customer touchpoints as a common reference point for communication.

All leaflets can be viewed and downloaded at KixxOil.com.