Kixx, Korea’s leading lubricant brand, has unveiled its new Vietnam campaign film, “Kixx-start Your Own Journey: Rev It Up,” following its recent brand renewal. Released for Vietnamese audiences, the film quickly gained traction across digital channels upon release.

The campaign video is produced in the style of a short film, combining the essential function of lubricants—reducing friction and enabling smooth motion—with a narrative of young people overcoming anxiety and fear in their journey of self-discovery. Through this approach, Kixx reinterprets its new slogan, “Lubricating the Future,” with distinctive storytelling. Set against the backdrop of a city at night, dynamic camera work and powerful motion effects further heighten immersion at every moment.

Featuring Gill, Kixx Vietnam’s New Brand Ambassador

The campaign features rapper Gill, the new brand ambassador for Kixx Vietnam. Born in 1999, Gill gained recognition as the runner-up on “Rap Việt Season 4” and has steadily built a unique musical identity. His passion and authenticity are the key reasons Kixx selected him as a brand ambassador, as these qualities align closely with its own values of youthfulness and dynamism.

Providing Empathy and Encouragement for Younger Generations

Since launch, the film has spread rapidly across digital platforms, striking a chord with young people seeking empathy and encouragement on their journey of self-discovery.

Rapper Gill appears in the video, symbolizing the spirit of youth and enhancing the campaign’s message.

Against the relentless rhythm of the city, the film introduces a range of characters, from a rapper practicing alone in an empty room to a barber worn down by his daily routine. Then, just as everything seems to stop, Kixx engine oil cuts through the stillness. With music and light surging, it gives the characters the drive to take the next step, so that they can show visible growth in their own arenas.

The campaign video has struck a chord with young people seeking understanding and encouragement on their journey of self-discovery.

The film has drawn particular attention for the seamless interplay of story and execution, creating a powerful synergy. The strong storytelling conveys a message of empathy and encouragement, which is combined with energetic sound design and dynamic camerawork to elevate the overall impact of the production.

“Lubricating the Future” with the Energy of Youth

Gill brings his bold energy to the campaign, embodying Kixx’s youthfulness and dynamism.

Kixx’s new Vietnam campaign goes beyond a marketing initiative, signaling a bold declaration of change and progress. By embodying the spirit of daring to be different and choosing one’s own path, it supports young people in their future journeys while also giving vivid expression to the recently unveiled brand slogan, “Lubricating the Future.”

Through this campaign, Kixx aims to redefine its brand image in Vietnam as a global brand driving progress through innovation and leadership, strengthening its connection with younger generations, who are emerging as a key force of consumption.