Stories
A Comprehensive Look at Kixx’s New Product System and Package...
GS Caltex’s lubricant brand, Kixx, has recently undergone a brand renewal including updates to its…
Kixx Introduces New Ways to Explore the Brand
See It. Hear It. Experience It. Explore the Brand in Every Dimension As part…
My Kixx Story #5: Changbeom Lee, Challenging the Market as...
“A brand that dares to challenge needs a marketer who dares to do the same.” …
My Kixx Story #4: Kwanhee Choi, Pursuing the Balance Between...
“Sustainability is becoming more important every day—in the engine oil industry especially.” Remarked Kwanhee Choi,…
My Kixx Story #3: Rae Wook Cho, Engineered for Precision,...
When consumers purchase a bottle of Kixx lubricant, they know they are getting a precisely…
My Kixx Story #2: Hyun Wook Kim, Crossing Borders with...
Three decades of experience in GS Caltex’s Finished Lubricants division. Hyun Wook Kim, a manager…
My Kixx Story #1: Ji Seon Park, Witness to 20...
For Ji Seon Park, leader of Public Relations Team 1 at GS Caltex, Kixx is…
Next-generation Refrigeration Oil for Low-GWP Refrigerants, Kixx RF P 85
▶ Read our first episode, “A Comprehensive Guide to Refrigeration Compressor Oil: What It is…
How Efficient is Generative AI? Behind-the-Scenes of Kixx’s AI Campaign:...
Ask a question, and within seconds, you’ll receive an answer. Point out a mistake, and…
Decoding the Kixx Flagship Line: Inside High-Performance Engine Oil Lineup
The right high-performance engine oil depends on your vehicle type, driving conditions, and performance priorities….
Decoding Kixx GX: A Simpler Way to Choose Passenger Car...
Kixx GX simplifies passenger car engine oil selection by organizing products into one unified product…
A New Way to Navigate Kixx: Choose the Right Oil...
Kixx has simplified its automotive lubricant lineup so that it’s easier to navigate by vehicle…
Kixx at MWC 2026: Immersion Cooling for AI Data Centers
In Barcelona, Spain, Kixx made its first appearance at Mobile World Congress (MWC) 2026, one…
Next-Gen Lubes #3: Kixx’s Bio-Based Portfolio Drives Sustainable Performance
Consumers and businesses now choose lubricants using a fundamentally different set of criteria, with environmental…
Introducing New Kixx Product Leaflets for the Renewed Brand and...
Kixx has introduced a new set of leaflets designed to clearly explain its simplified product…
Next-Gen Lubes #2: Building Tomorrow’s Digital Infrastructure with Kixx’s Liquid...
The rapid rise of digital technology has driven explosive growth in data centers, as the…
Next-Gen Lubes #1: Kixx’s Next-Generation Lubricants Powering Tomorrow’s Industries
In 2025, the need for next-generation lubricants that optimize performance is greater than ever. These types of…
‘The New Kixx’ Storybook: Connecting Past, Present, and Future
Kixx, the lubricants brand of GS Caltex, has entered an exciting new era with the…
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GS Caltex Address: GS Tower 508, Nonhyeon-ro, Gangnam-gu, Seoul, Republic of Korea
Copyright © 2024 GS Caltex Corporation. All rights Reserved
News | Stories | Tips & Info | About Us | Product Finder
GS Caltex Address:
GS Tower 508, Nonhyeon-ro, Gangnam-gu, Seoul, Republic of Korea
Copyright © 2024 GS Caltex Corporation. All rights Reserved


