Slide 03

NEWS

GS Caltex’s premium lubricant brand, Kixx, has undergone a full brand renewal, including its logo, slogan, and product system.

August 1, 2025

Slide 03

STORIES

Manager Changbeom Lee discusses the vision and challenges of marketing the Kixx brand, including for its 20th-anniversary brand refresh.

August 5, 2025

Slide 01

NEWS

GS Group and Kixx celebrate their 20-year anniversary. Explore their key milestones, brand history, and path forward in innovation and sustainability.

April 23, 2025

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