Posts by KIXX
Kixx Introduces New Ways to Explore the Brand
See It. Hear It. Experience It. Explore the Brand in Every Dimension As part of its brand renewal, Kixx, Korea’s leading lubricant brand, is inviting audiences to engage with the brand in more ways than ever before—through sight, sound, and beyond. The brand film brings Kixx’s vision to life through dynamic visuals and immersive…
Read MoreMy Kixx Story #5: Changbeom Lee, Challenging the Market as a Brand
“A brand that dares to challenge needs a marketer who dares to do the same.” Remarks Changbeom Lee, manager of GS Caltex’s Lubricants Business Operation Team, who oversees the marketing strategy and overall communications for Kixx. Having been with the brand for eight years, Changbeom has helped shape the face of Kixx while navigating every…
Read MoreKixx Renews Brand and Product Lineup
Celebrating its 20th anniversary this year, Kixx, GS Caltex’s lubricant brand, has officially announced a comprehensive brand renewal. This initiative was designed to proactively respond to evolving industrial environments while reinforcing Kixx’s future-oriented values. The refresh includes an overhaul of the brand’s identity, slogan, and automotive engine oil product system. At the heart of the…
Read More[KixxPedia] Your Guide to Understanding Engine Oil Specs
Choosing the right engine oil can be a tough task. The right engine oil can prevent corrosion and overheating to keep your vehicle running at its best for years to come. But the wrong engine oil could have your car or motorcycle breaking down faster than it needs to, requiring more frequent repairs. Thankfully organizations…
Read MoreMy Kixx Story #4: Kwanhee Choi, Pursuing the Balance Between Sustainability and Performance
“Sustainability is becoming more important every day—in the engine oil industry especially.” Remarked Kwanhee Choi, manager of GS Caltex’s Lubricants Technical Solution Team. As a developer directly involved in creating Kixx’s wide range of sustainable products, Kwanhee analyzes the synergy between sustainability and performance perhaps more intensely than anyone else in the business. In today’s…
Read MoreMy Kixx Story #3: Rae Wook Cho, Engineered for Precision, Driven by Perseverance
When consumers purchase a bottle of Kixx lubricant, they know they are getting a precisely engineered product with trustworthy quality. But how much time and effort goes into bringing such a product to market? Kixx’s lubricant technology, now recognized not only in Korea but across the globe, wasn’t built in a day. It was forged…
Read MoreMy Kixx Story #2: Hyun Wook Kim, Crossing Borders with Kixx
Three decades of experience in GS Caltex’s Finished Lubricants division. Hyun Wook Kim, a manager in GS Caltex’s Lubricants Global OEM Team, may speak modestly of his thirty years at the company, but within those years lies a rich accumulation of insights and affection for the brand. From its start in the domestic market to…
Read MoreKixx Accelerates Expansion into Data Center Immersion Cooling Market
Kixx is set to supply immersion cooling fluids to LG U+, a South Korean mobile network operator, to accelerate the expansion of its data center immersion cooling business. On June 26, Kixx announced that it has begun supplying immersion cooling fluid to the demonstration room at LG U+’s hyperscale data center, Pyeongchon 2 Center, launching…
Read More[Smart Tips] Causes of Car Engine Oil Leaks and How to Prevent Them
Have you ever found yourself facing a low engine oil warning shortly after topping up? Maybe you’ve found oil leak stains spotting the ground where your car was parked. Pay close attention, because these are signs of a car oil leak. Driving even a short distance with a major oil leak can do massive damage…
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