Posts by KIXX
GS Caltex India’s “Better Resale Value” Campaign Captures Nationwide Attention
GS Caltex India’s (GSIPL) “Better Resale Value” campaign, launched in June, garnered over 50 million views on the campaign videos across major social media platforms, including Instagram, YouTube and Facebook. The campaign video captivated audiences, setting a significant milestone in the Indian lubricant industry for a single campaign film. Designed to emphasize the critical role…
Read MoreKixx Successfully Concludes Campaign with Rhyder in Vietnam: “Kixx Starts Your Own Way”
Kixx Wraps Up Impactful Campaign in Vietnam, Driving Gen Z Engagement “Kixx Starts Your Own Way (Xuất-Kixx Lối Riêng)” campaign, launched in July, featuring popular Vietnamese hip-hop artist Rhyder, effectively captured the attention of the younger generation, particularly Gen Z. The campaign seamlessly integrated music, videos and challenges tailored to Gen Z’s interests. Across…
Read MoreGS Caltex India Hosts Annual Conference for Channel Partners in Malaysia
GS Caltex India Private Ltd. (GSIPL) on Sept. 12 hosted its annual conference in Kuala Lumpur, Malaysia, bringing together key channel partners and members from GS Caltex headquarters. The event, centered on the theme “Reach, Innovate, Strategize, Execute” (RISE), announced new roadmaps and product launches and recognized the employees in attendance. The conference welcomed over…
Read MoreHow Efficient is Generative AI? Behind-the-Scenes of Kixx’s AI Campaign: “The World Without Lubricants”
Ask a question, and within seconds, you’ll receive an answer. Point out a mistake, and it will correct itself immediately, rarely making the same error twice. Is this a smart, hardworking employee? No. This is generative AI (artificial intelligence). AI is rapidly transforming our daily lives and ushering in a new era in countless areas.…
Read MoreKixx HDX with Long-ODI: The Ultimate Solution for Your Heavy-Duty Vehicles
Heavy-duty vehicles and commercial trucks endure a lot of strain from overloading, challenging road conditions and harsh weather. To keep their engines running smoothly, they need a high-performance diesel engine oil like Kixx HDX. This premium commercial diesel engine oil boasts a wide range of benefits and proven performance results in line with the latest…
Read MoreKixx Launches New Global Campaign Film Generated by AI: “The World Without Lubricants”
Utilizing AI to Create Stunning Visuals Beyond Human Imagination: Highlighting the Essential Role of Lubricants and Projecting a Forward-Thinking Brand Image Kixx launched its groundbreaking global campaign film, “The World Without Lubricants,” in which every source of the video, from the visuals to the background music, has been created with generative AI, on its official…
Read MoreKixx Vietnam’s New Campaign: “Kixx Starts Your Own Way”
Kixx Launched an Exciting New Campaign for Vietnam Targeting Gen Z with the New Brand Ambassador, Rhyder Kixx, Korea’s leading lubricant brand, has just launched an exciting new campaign in Vietnam, “Kixx Starts Your Own Way (Xuất-Kixx Lối Riêng).” This campaign is centered around an original song, “Your Own Way” written by Rhyder, one of…
Read MoreThe Kixx PAO Line: Only the Best for Your Engine
Base oils make up 75% to 99% of an engine oil. Needless to say, they’re a deciding factor in the quality of the final product and the overall performance of your engine. That’s why many drivers look for engine oils made from a polyalphaolefin (PAO) base. What’s so special about PAO base oils? And does…
Read MoreThe Kixx Newsroom Has a New Look
The Kixx Newsroom, the brand’s official communication platform for global customers, has a whole new look. The site serves as the primary communication medium for the Kixx brand, providing important news about Kixx and helpful information about lubricants. Kixx recently redesigned the site with a more user-friendly interface and a look that syncs better with…
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