See It. Hear It. Experience It. Explore the Brand in Every Dimension

As part of its brand renewal, Kixx, Korea’s leading lubricant brand, is inviting audiences to engage with the brand in more ways than ever before—through sight, sound, and beyond. 

The brand film brings Kixx’s vision to life through dynamic visuals and immersive storytelling, while the sound logo delivers a consistent auditory identity designed to resonate emotionally. The Instagram channel ties these assets together, providing an interactive space where audiences can experience, revisit, and share the renewed brand across everyday moments. 

This multi-sensory approach goes beyond showing what Kixx looks and sounds like—it brings the brand to life in a way that’s immersive, relatable, and built for lasting connection. 

Seeing the Future: The Vision Behind the Brand Film 

Kixx released its new brand film, titled “Lubricating the Future,” via its official YouTube channel. 

Named after the company’s new brand slogan, “Lubricating the Future,” the film serves as a bold visual representation of Kixx’s commitment to enabling progress, driving innovation, and powering a sustainable tomorrow. 

Produced entirely in 3D, the film combines high-impact visuals with kinetic energy and a powerful, rhythm-driven soundtrack that reinforces the brand’s dynamic and future-oriented identity. It features a vivid orange streaming line—Kixx’s signature color—flowing through futuristic cityscapes and industrial environments. This visual metaphor demonstrates how lubricants bridge technology, mobility, and daily life, illustrating Kixx’s role in fueling the modern world. 

The phrase “We lubricate industry, mobility, sustainability, technology, and tomorrow” anchors the film’s narrative, encapsulating Kixx’s future-facing mindset and global vision. 

Hearing the Future: A New Identity in Sound

In another defining moment for the brand, Kixx has introduced its first-ever sound logo, establishing an auditory signature that reflects its renewed identity. 

Inspired by the smooth, flowing nature of lubricants, the sound logo was specially composed to convey Kixx’s refined energy and technological spirit through sound. To showcase this sonic identity, Kixx also released a brand signature video, beginning with the diagonal motif evolving into a single orange line that transforms into the new logo. As the “i” in Kixx fills—mimicking the motion of fluid—the sound logo plays, making the brand identity not just visible, but audible. 

The sound logo has already been introduced at the end of the new brand film and will continue to appear across all future Kixx video content—strengthening brand recognition and consistency at every interaction. 

Experiencing the Future: A New Gateway for Brand Connection 

Kixx has also launched a new Instagram channel—a platform built to strengthen connections with younger audiences through accessible, visual-first content. 

Designed with a catalogue-style feed, the channel presents Kixx’s products and brand stories through vibrant, curated visuals. From product information to brand images, it offers a mobile-first space where users can explore and engage with the brand more easily and frequently. 

With this launch, Kixx expands its presence in the everyday digital lives of consumers—offering not just a place to view the brand, but a space to experience and interact with it in ways that feel approachable, relevant, and ongoing.
 

By engaging sight, sound, and digital interaction, Kixx is redefining how a lubricant brand can connect with people today.  

Kixx is not only evolving how it communicates but also reinforcing its commitment to technology, trust, and sustainability. Moving forward, Kixx will continue to expand its presence as a future-ready global brand—one that drives progress by lubricating the world, in every sense of the word.