GS Caltex India’s “Better Resale Value” Campaign Captures Nationwide Attention

GS Caltex India’s (GSIPL) “Better Resale Value” campaign, launched in June, garnered over 50 million views on the campaign videos across major social media platforms, including Instagram, YouTube and Facebook. The campaign video captivated audiences, setting a significant milestone in the Indian lubricant industry for a single campaign film. Designed to emphasize the critical role…

Read More

Kixx Launches New Global Campaign Film Generated by AI: “The World Without Lubricants”

Utilizing AI to Create Stunning Visuals Beyond Human Imagination: Highlighting the Essential Role of Lubricants and Projecting a Forward-Thinking Brand Image Kixx launched its groundbreaking global campaign film, “The World Without Lubricants,” in which every source of the video, from the visuals to the background music, has been created with generative AI, on its official…

Read More

[Smart Tips] How To Flush Your Vehicle’s Engine

In the previous article we talked about engine flushes, why they’re sometimes necessary, and how to tell if your car needs one. Now we’ll look at how to flush your car’s engine and what precautions you need to take if you do. First of all, if you decide to flush your engine, we recommend talking…

Read More

Kixx Unveils Comprehensive Product Lineup Introduction Video

Kixx has released a new video introducing its full product lineup via the brand’s official YouTube channel. Spanning engine oil for automobiles and commercial vehicles and lubricants for industrial applications, the video also introduces the Kixx brand story, its world-class technologies and capabilities and its aims for the future. With a descriptive narration accompanied by…

Read More

Kixx Brand Film “You Are My Lubricant, Kixx – The Second Story” Inspires Koreans, Getting 4 Million Views on YouTube

Kixx, the leading lubricant brand in Korea, unveiled “You Are My Lubricant, Kixx – The Second Story” on December 14. Following its predecessor, the first “You Are My Lubricant, Kixx” brand film, this sequel has captivated online audiences and garnered 4 million views within a month of its release. The Korea Association for Information of…

Read More

“Behind Every Big Move, is a Great Lubricant”: Kixx Releases New Video Showcasing Power of its Industrial Lubricants

Kixx, Korea’s No.1 lubricant brand from GS Caltex, is celebrating the machines that move us and the lubricants that protect them in a new video highlighting the brand’s industrial lubricant lineup. The video, now available on Kixx’s global YouTube channel, delves into the challenges facing four of today’s toughest industries – construction & mining, manufacturing,…

Read More

Kixx Unveils ‘Kixx Immersion Fluid S,’ Lifting Energy Efficiency for Data Centers

An image of a data center overlaid with the Kixx logo.

This November, Kixx launched its ‘Kixx Immersion Fluid S’ – a cooling solution that helps data centers improve performance while reducing energy costs. By cooling equipment more efficiently than traditional air-cooling systems, it enables data centers to deliver more computing power while maintaining ideal temperatures and better protecting equipment.   Game-Changing Cooling for Data Centers…

Read More