This year marks the 20th anniversary of GS Group and Kixx, the lubricants brand of GS Caltex, a subsidiary of GS Group. 

In 2005, GS Group was established following its separation from LG Group, and in the same year, GS Caltex launched Kixx. Since then, GS Group has become one of Korea’s leading conglomerates, while Kixx has grown into the country’s representative lubricants brand. 

Over the past two decades, GS Group has strengthened its competitiveness through a globally oriented petroleum export business and a nationwide distribution network that enhances everyday convenience. In parallel, Kixx has earned customers’ trust both at home and abroad through high-quality products and continuous innovation. 

This article commemorates the 20th anniversary of GS Group and Kixx by revisiting their history and spotlighting their continued path forward. 

The History and Key Milestones of GS Group and Kixx 

GS Group: Transforming Through Change and Challenge 

In line with its founding spirit of “Change and Challenge,” GS Group has grown into a model conglomerate in Korea’s business landscape over the past 20 years. 

After its launch in 2005, following the spin-off of around 13 affiliates from LG Group, GS Group began by stabilizing its core businesses in oil refining, retail and construction. It then steadily expanded into new areas such as energy, power generation, trading and venture capital. 

Since its founding, the group’s revenue has more than tripled — from KRW 23 trillion in 2005 to KRW 84.3 trillion in 2024 — while the number of affiliates has grown from 50 to 99. Through key affiliates such as GS Caltex, GS Energy and GS Power, GS Group has successfully evolved into a comprehensive energy service provider with a global footprint. 

Kixx: From National Brand to Global Lubricants Leader 

Building on the momentum of GS Group, Kixx has charted an impressive growth path over the past two decades. Trusted by customers in Korea and around the world, its success is built on GS Caltex’s 55 years of expertise in lubricant production, commitment to advanced product quality and active global communications efforts. 

Reflecting this strong legacy, GS Caltex was recently ranked No. 1 in the energy sector of Korea’s Most Admired Companies survey, while Kixx has earned the First Brand Award for nine consecutive years — underscoring strong consumer trust and market leadership. 

Let’s take a closer look at the milestones that have shaped Kixx’s journey. 

A timeline of Kixx’s 20-year journey.

2005: The Birth of the Kixx Lubricants Brand
Kixx launched with a bold identity and high-quality products, establishing itself as GS Caltex’s dedicated lubricants brand.

2010: Beginning of Global Expansion
Kixx entered overseas markets, setting up offices in India, Russia and China.

2017: Emergence as a Leading Brand
Kixx became GS Caltex’s flagship lubricants brand, expanding into industrial sectors and gaining global recognition.

Kixx Today: Leading the Industry Through Sustainable Innovation
In recent years, Kixx has advanced its leadership through innovations in EV and hybrid lubricants, bio-based oils, immersion cooling fluids, refrigeration oil – all developed in response to shifting mobility trends and environmental demands. These efforts reflect the brand’s ongoing commitment to sustainability and future-ready lubricant technologies.

Looking Ahead: The Future of GS Group and Kixx 

As GS Group and Kixx look to the future, both remain committed to the founding spirit of “Change and Challenge.” Across its affiliates, GS Group is advancing its efforts in digital transformation and sustainable development, reinforcing its position in a rapidly evolving global market. 

In line with this vision, Kixx is investing in technological innovation to meet shifting demands across the automotive and industrial sectors. With a focus on sustainability, the brand continues to develop eco-conscious solutions and next-generation lubricant technologies, aiming to further strengthen its global leadership. 

To commemorate this milestone year, Kixx will highlight key achievements and share its future direction through a series of brand communication efforts, bringing the brand even closer to consumers worldwide.