Stories

[Kixx Brand Story #1] What is the Role of Branding...

  An Exploration of the History of Lubricants Every moving device in the world produces…

2023-02-01
Kixx Lubricant Product Walkthrough – Diesel Engine Oils

Kixx Lubricant Product Walkthrough – Diesel Engine Oils

Although the number of passenger diesel vehicles has gradually decreased due to the adoption of…

2022-09-21
Kwanhee Choi (Ph.D.) Speaks about Kixx BIO1, the Latest Eco-friendly, High-performance Engine Oil

[Interview] Kwanhee Choi (Ph.D.) Speaks about Kixx BIO1, the Latest...

As sustainability becomes an essential target across all businesses and industries, oil and refinery companies…

2022-02-22

A Look at Kixx Oil from the Business Side in...

Check the corporate motto “Made in Korea, Works in Russia” on the real client case…

2022-01-28

Kixx Lubricant Product Walkthrough – Hydraulic Fluid

Hydraulic fluids are more than just lubricants – they are also required to transfer power…

2021-06-30
Kixx Lubricant Product Walkthrough – No.1 Korean Agricultural Lubricants

Kixx Lubricant Product Walkthrough – No.1 Korean Agricultural Lubricants

Today, with agricultural activities becoming increasingly mechanized, the need for high-performance agricultural equipment continues to…

2021-05-27

[GS Caltex] Energy Plus Journey

GS Caltex has made a film of the company’s past, present and future under the…

2021-05-18

Kixx Engine Oil in Laos

This is a TV commercial showcasing the lineup of Kixx lubricants available in Laos. For…

2021-04-27

Kixx 2020 Wrap Up: Reaching a Global Audience in a...

Despite a year of unprecedented challenges, Kixx has been busy throughout 2020. From releasing new…

2020-12-18

Next-Gen Lubes #1: Kixx’s Next-Generation Lubricants Powering Tomorrow’s Industries

In 2025, the need for next-generation lubricants that optimize performance is greater than ever. These types of…

2025-10-22

‘The New Kixx’ Storybook: Connecting Past, Present, and Future

Kixx, the lubricants brand of GS Caltex, has entered an exciting new era with the…

2025-09-24

A Comprehensive Look at Kixx’s New Product System and Package...

GS Caltex’s lubricant brand, Kixx, has recently undergone a brand renewal including updates to its…

2025-09-02

My Kixx Story #5: Changbeom Lee, Challenging the Market as...

“A brand that dares to challenge needs a marketer who dares to do the same.” …

2025-08-04

My Kixx Story #4: Kwanhee Choi, Pursuing the Balance Between...

“Sustainability is becoming more important every day—in the engine oil industry especially.”   Remarked Kwanhee Choi,…

2025-07-15
Rae Wook Cho, manager in charge of engine oil technology development, at the GS Caltex R&D Center

My Kixx Story #3: Rae Wook Cho, Engineered for Precision,...

When consumers purchase a bottle of Kixx lubricant, they know they are getting a precisely…

2025-07-08

My Kixx Story #2: Hyun Wook Kim, Crossing Borders with...

Three decades of experience in GS Caltex’s Finished Lubricants division. Hyun Wook Kim, a manager…

2025-06-27
Team Leader Ji Seon Park stands near a white Kixx logo

My Kixx Story #1: Ji Seon Park, Witness to 20...

For Ji Seon Park, leader of Public Relations Team 1 at GS Caltex, Kixx is…

2025-05-30

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