Kixx Launched an Exciting New Campaign for Vietnam Targeting Gen Z with the New Brand Ambassador, Rhyder

Kixx, Korea’s leading lubricant brand, has just launched an exciting new campaign in Vietnam, “Kixx Starts Your Own Way (Xuất-Kixx Lối Riêng).” This campaign is centered around an original song, “Your Own Way” written by Rhyder, one of Vietnam’s most popular and influential Gen Z hip-hop artists and a music video featuring him. Kixx chose Rhyder to be its new brand ambassador as a strategic move to connect with Vietnam’s younger generation. The artist’s overall persona including musical acumen is reflected in Kixx’s new campaign targeting Gen Z in their twenties and the campaign conveys a message that supports the hopes and values of the younger generagtion, creating a powerful resonance with the audience.

A Campaign That Wins the Hearts of Younger Customers

Starting with Rhyder’s victory in the 2013 Junior Vietnamese Voice and the hit song “Hao Quang” from the TV show “Brother Say Hi,” which is now the no.1 trending song on YouTube, Rhyder has significantly influenced Vietnam, making him an ideal choice for Kixx’s ambassador. Rhyder’s youthful image and energetic persona seamlessly align with Kixx’s lively brand image and powerful product performance. The campaign aims to engage those in their twenties, particularly new motorcycle drivers, in a relatable manner.

A campaign’s music video featuring Rhyder won the hearts of younger customers in Vietnam

The music video cheerfully portrays the vibrant life in Vietnam through the experiences of its young people in their 20s. It displays daily experiences such as young men purifying the city center by selling flowers, delivery men heroically rescuing kittens and delivers their episodes in a fun way with a twist. The video showcases Gen Z’s colorful lives, proudly sharing their daily routines. It conveys a potent message that supports the hopes, dreams and values of the new generation.

The campaign highlights and supports young people’s aspirations and ambitions.

The video vividly showcases the powerful performance of Kixx engine oil in action, captured through the compelling scenes of motorcycles at the center of everyday life, while encouraging viewers to opt for Kixx’s oil. The music video’s lively imagery and hip hop beats, captivate audiences, reflect the vitality of young drivers and the energy Kixx brings to motorcycle engines.

From TikTok Challenges to Outdoor Advertising: “Kixx Starts Your Own Way” is Everywhere

The campaign has garnered significant attention from the Vietnamese audience

The campaign song and music video were shared across major social media platforms including YouTube, TikTok and Facebook. In addition, a TikTok challenge named “Kixx Start” was launched in tandem with the musical campaign to more intensively target Gen Z, allowing the target audience to engage with the song beyond simply watching the video. The challenge includes three categories: a song challenge inviting participants to sing along to the campaign anthem “Your Own Way”, a dance challenge that encourages followers to try the choreography posted by Rhyder on TikTok and a challenge allowing users to show their style their “own way” with the campaign song “Your Own Way” and now viral TikTok influencers are participating in the challenges. Offline promotions, such as outdoor advertising at universities, displays in GS25 stores and fast-food chains, further extended the campaign’s reach.

Kixx’s high-quality and reliable lubricants offer consistent performance that is trusted by consumers worldwide. The company strives to deliver cutting-edge products to the market with its creative media campaigns, a prime example of which is its latest initiative tailored specifically for Vietnam this time.

To watch the full music video of the campaign, visit the Kixx Vietnam YouTube channel.