LANGUAGE :
Korean
Kixx, GS Caltex’s lubricant brand, has been named a “Finalist” in the chemical category at 2023’s Web Awards Korea, organized by the Korea Internet Experts Association (KIPFA).
Web Awards Korea is Korea’s most esteemed and trusted internet service awards ceremony, featuring a 4,000-member expert committee evaluating 18 criteria across six categories: Visual design, UI design, Technology, Content quality, Service and Marketing. The awards are held every year to recognize the achievements of innovative websites.
Kixx’s official global website, KixxOil.com – which was revamped in May to deliver high-quality content tailored to meet users’ needs as Kixx’s main communication hub – focuses on the distinct characteristics and navigating habits of its customers. The website is aimed at customers of two main types: drivers looking for car engine oil and industrial sector representatives seeking industrial-grade lubricants. KixxOil.com seeks to elevate user convenience by simplifying navigation paths, making information acquisition smoother and creating a more intuitive “user journey” experience.
Kixx’s Finalist prize has been awarded based on the quality, reliability and usability of the wide-ranging lubricant content on offer at KixxOil.com. Kixx’s efforts to enhance the user friendliness of the brand’s main communication hub through its simple and intuitive menu structure and concise design – as well as its in-depth content – have received special recognition and much positive feedback. The website’s content ranges from product- and brand-related stories to detailed technical information about lubricants. KixxOil.com also allows users to access product detail pages with just one click, providing a drop-down search bar via the main menu.
In particular, the website was recognized for addressing the differing characteristics and search paths of both personal-use customers and corporate customers, with uncomplicated information acquisition routes available from the main page. KixxOil.com was also praised for its user-friendly presentation style, with tools like the Product Finder and the Application Guide facilitating convenient searches for recommended products used with various vehicle and equipment types.
Kixx, Korea’s No.1 lubricant brand, is a leader in its market, leveraging the extensive industry research and innovations GS Caltex has accumulated over the past 50 years. Kixx offers a wide range of products that are trusted by customers around the world, including in Vietnam, India and Russia. These products range from engine oils to industrial lubricants, all manufactured using GS Caltex’s high-quality base oils. Kixx will continue to provide not only high-quality products but also satisfying digital content and services in order to further enhance user experience and cater to the various needs of its global consumers.
To learn more about Kixx’s lubricant-focused content, visit KixxOil.com.
