Posts by SungUn Bang
The Gathering in Goa: GS Caltex India Invites Channel Partners to 2-Day Annual Conference Highlighting Future Business Solutions
Great things are happening in Goa, India, with GS Caltex India Private Ltd. (GSIPL) wrapping another successful Annual Conference. Taking place in early April, the annual gathering brought together key channel partners and members of GS Caltex HQ for two days of announcements, insights, and entertainment. This year’s conference was held under the theme of…
Read MoreGS Caltex India Launches New Microsite, Essential for Mining and Construction Sectors
GS Caltex India Private Ltd. (GSIPL) has announced the launch of a brand-new microsite, designed to be a valuable resource for the mining and construction sectors. With the new microsite, which launched April 1st, 2023, GSIPL aims to deliver useful information about Kixx’s mining and construction products and services to the Indian market. The microsite…
Read MoreKixx Aims to Become Top Lubricant Brand Around the World, Highlighting Its Advanced Industrial Lubricants
With decades of technical know-how, Kixx, under the GS Caltex brand, has been manufacturing high-performance lubricants that help industries around the world run more smoothly. For seven years running, the company has taken home the title of Korea’s No. 1 lubricant at the Korea First Brand Awards in recognition of their superior quality lubricants. …
Read MoreKixx Hydraulic Fluids – The Perfect Fit for Your Machinery
Hydraulic systems are a crucial part of machinery used in a broad range of industries, including manufacturing, construction, mining, agriculture, and marine fields. Hydraulic fluid plays a vital role in these systems, transferring power, dissipating heat, generating sealing film to prevent leakage, providing thorough lubrication, and removing contaminants. Quality hydraulic fluid eliminates the risk of…
Read MoreGS Caltex India Celebrates National Mechanic’s Day with #GaadiKeDoctor Campaign
On Feb 2, GS Caltex India (GSIPL) launched a campaign celebrating its second National Mechanic’s Day. Feb 2 is also GSIPL’s Foundation Day anniversary – the thirteenth since the company’s establishment in 2010. The campaign’s aim is both to commemorate the company’s foundation anniversary and to raise awareness of the vital role mechanics play in…
Read More[Kixx Brand Story #3] What Lies Ahead for the Kixx Brand
Environmental shifts in the lubricants business The lubricants market is facing some significant environmental changes ahead – both in relation to business and nature. First, the shift to electric vehicles is accelerating, rapidly replacing internal combustion engine vehicles on the road. Electric vehicles, unlike internal combustion engine vehicles, don’t require engine oil. Instead, electric…
Read More[Kixx Brand Story #2] How We Created the Lubricant Brand ‘Kixx’
The History of the GS Caltex Lubricant Business and the Founding of Kixx GS Caltex, a Korean oil refining company, was established in 1967 as a joint venture between Lucky Geumseong Group of Korea (now LG Group) and Caltex of the United States (now Chevron Company). Formerly the Honam Oil Refinery, Ltd., in 1996,…
Read More[Kixx Brand Story #1] What is the Role of Branding in the Lubricant Business?
An Exploration of the History of Lubricants Every moving device in the world produces friction and wear. When friction and wear occur, unnecessary energy loss occurs, and the life of the device is shortened. This is where lubricants come in. Lubricants reduce wear, and they do so in many different forms and types, from…
Read MoreKixx Sponsors Vietnam-based Grab Cup, a Soccer Tournament for Drivers Hosted by Southeast Asian Rideshare Company Grab
Kixx – Korea’s No.1 engine oil provider – was the proud sponsor of 2022’s Grab Cup in Vietnam, a soccer tournament which began in Nov of last year and came to a conclusion on Jan 6, wrapping up several weeks of energetic sport, friendly competition and multimedia engagement from fans of soccer, Grab drivers and…
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