Posts by SungUn Bang
Kixx Aims to Become Top Lubricant Brand Around the World, Highlighting Its Advanced Industrial Lubricants
With decades of technical know-how, Kixx, under the GS Caltex brand, has been manufacturing high-performance lubricants that help industries around the world run more smoothly. For seven years running, the company has taken home the title of Korea’s No. 1 lubricant at the Korea First Brand Awards in recognition of their superior quality lubricants. …
Read MoreKixx Hydraulic Fluids – The Perfect Fit for Your Machinery
Hydraulic systems are a crucial part of machinery used in a broad range of industries, including manufacturing, construction, mining, agriculture, and marine fields. Hydraulic fluid plays a vital role in these systems, transferring power, dissipating heat, generating sealing film to prevent leakage, providing thorough lubrication, and removing contaminants. Quality hydraulic fluid eliminates the risk of…
Read MoreGS Caltex India Celebrates National Mechanic’s Day with #GaadiKeDoctor Campaign
On Feb 2, GS Caltex India (GSIPL) launched a campaign celebrating its second National Mechanic’s Day. Feb 2 is also GSIPL’s Foundation Day anniversary – the thirteenth since the company’s establishment in 2010. The campaign’s aim is both to commemorate the company’s foundation anniversary and to raise awareness of the vital role mechanics play in…
Read More[Kixx Brand Story #3] What Lies Ahead for the Kixx Brand
Environmental shifts in the lubricants business The lubricants market is facing some significant environmental changes ahead – both in relation to business and nature. First, the shift to electric vehicles is accelerating, rapidly replacing internal combustion engine vehicles on the road. Electric vehicles, unlike internal combustion engine vehicles, don’t require engine oil. Instead, electric…
Read More[Kixx Brand Story #2] How We Created the Lubricant Brand ‘Kixx’
The History of the GS Caltex Lubricant Business and the Founding of Kixx GS Caltex, a Korean oil refining company, was established in 1967 as a joint venture between Lucky Geumseong Group of Korea (now LG Group) and Caltex of the United States (now Chevron Company). Formerly the Honam Oil Refinery, Ltd., in 1996,…
Read More[Kixx Brand Story #1] What is the Role of Branding in the Lubricant Business?
An Exploration of the History of Lubricants Every moving device in the world produces friction and wear. When friction and wear occur, unnecessary energy loss occurs, and the life of the device is shortened. This is where lubricants come in. Lubricants reduce wear, and they do so in many different forms and types, from…
Read MoreKixx Sponsors Vietnam-based Grab Cup, a Soccer Tournament for Drivers Hosted by Southeast Asian Rideshare Company Grab
Kixx – Korea’s No.1 engine oil provider – was the proud sponsor of 2022’s Grab Cup in Vietnam, a soccer tournament which began in Nov of last year and came to a conclusion on Jan 6, wrapping up several weeks of energetic sport, friendly competition and multimedia engagement from fans of soccer, Grab drivers and…
Read MoreKixx Live Celebrates One Year of Innovative Live Stream Oil Change Services
Korea’s No.1 engine oil Kixx is celebrating the 1st anniversary of Kixx Live, an oil change service that lets drivers watch their oil change happen in real-time while communicating directly with their mechanic from their mobile device. The innovative service is improving communication between customers and mechanics in a way that’s practical and engaging all…
Read MoreKixx at MTA Hanoi 2022
Kixx has showcased its superior industrial lubricants to the Vietnamese market at MTA Hanoi 2022, held at the International Centre of Exhibition (I.C.E.) from October 12 to 14. Through this event, Kixx introduced its wide range of industrial lubricants and presented sessions on their key products to the visitors. For more details, please watch this…
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